FOCUS-ON
FASHION DEGINERS from ALWAYSUPPORTALENT at MFW24
DS by Donatella Storto
​
IN a world of constant movement, where the boundaries between work and leisure are becoming increasingly blurred, our new Infinita collection is a tribute to freedom in all its forms: freedom of expression, freedom of movement and freedom to connect with oneself.
Inspired by the majesty of ‘The Great Kanagawa Wave’, a symbol of strength and harmony, the collection intertwines the elegance of black and white with the fluid essence of loungewear. Each piece was created with the modern woman in mind, who embraces simplicity without sacrificing style, who seeks comfort without compromising elegance.
Infinita celebrates the journey, not only the physical one, but also the inner one. It is a line that adapts to the hectic pace of everyday life, while offering a haven of serenity. With this collection, we want to accompany you every step of the way, helping you to feel free, safe and authentically you, authentically Infinite.
PH. TT
Model Gabriele Tevainyte
CRISANTA
CHRISTINE'S story is a fascinating account of her journey from stylist to fashion designer. Her love of fashion and design began at a young age when she often styled her mother, sisters and friends. This passion led her to a career as a stylist, where she honed her skills and developed her own unique aesthetic.
​CRISANTA promises its customers a unique and individual experience. The brand's philosophy is to stand out from the crowd and celebrate your own individuality. In the fast-paced modern world, CRISANTA offers a refreshing change. It's not just about clothes; it's about making a statement.
SY&VIE
ARTISAN extraordinaire, Sylvie Quartara has more than 20 years experience producing home and fashion accessories both in Brazil and the main fashion centres of the world, like Milan, London and Paris. She signs all her creations as Sy &Vie, based on her passion for the ancestral heritage techniques and nature´s timeless inspiration. Her first bags were made of wood inlay in 2014, an unrivaled technique in Brazil at the time. In 2018 she was ready to take a step further through her signature technique coined “Assemblage”,working with forgotten fragments of nature. This innovative technique took more than one year to develop and prime, once again offering a new perspective in fashion.
Nowadays Sylvie adds bits of her own story to each of her creations and dedicates herself to delivering what her bags always compel us to do: to carry the beauty of nature with us always.
MISHUS
FROM Nepal Himalayan MISHUS will showcase a ready-to-wear winter cashmere collection, along with a hand-painted silk kaftan.The designs are simple yet exquisite,made from sustainably sourced, high-quality cashmere and silk, and expertly crafted for ultimate comfort and timeles elegance.
Mishu Shrestha, with over twodecades of experience in the manufacturing and hospitality industries, she has made significant contributions through her high-end cashmere products and hand-knotted carpets.Passionate about fashion,Mishu has established her self as a high-profile designer in the Nepales e fashion industry and her dedication to fashion drives her to push beyond conventional boundaries,allowing her to innovate and evolve her collections while maintaining a deep conection to her Nepalese heritage.
Hightquality cashmere, a blend of cashmere and silk,hand-wovensilk. All her cashmere and silk fabrics are hand-woven and hand crafted,often adorned with Swarovski crystals,beads,and intricate threads.MISHUS made history as the first Nepalese brand to showcase at the Cannes Film Festival 2018 and at Official London Fashion Week in September 2022.Through her innovative aproach and commitment of quality, Mishu continues to make a significant impact in the fashion world, setting new standards for excellence and sustainability.
LUCA GIANNOLA
MYstory is linked to the places and people that inspired it.
Luca Giannola works in the field of international Fashion Design and as a teacher trainer. Originally from Benevento, already during school he collaborated as a figuriner, set designer, designer and costume designer with directors and style offices. Later, he moved to Milan where he studied modeling and style, specializing later at the Haiduk Vuga Tosi Institute and at the Academy of Entertainment.
At the conclusion of her studies, she began collaborating with fashion editorial offices as a stylist assistant, taking part in shoots made by important fashion photographers, such as Scianna, Ferri and Barbieri.
Hence his passion for moulage, the technique of constructing clothing directly on the body, for which today he is one of the leading exponents on the Italian scene.
His sculpture dresses, which are presented during fashion weeks in Milan, Rome, Paris and Berlin, are based on the concept of the garment understood as work, fashion and artistic value. Unique pieces of high sartorial craftsmanship that boast an elite distribution in exclusive ateliers in Italy and abroad.
Intense are the international collaborations, such as with the Japanese brand Mano Japan (in a project featuring the Kimono between transformation and research) and Micie.Privè in Tokyo, or with the Sir Denis Mahón Foundation in London.
​
_heic.png)
.jpeg)
PH. TT
Models Megumi & Elisa
ALESSANDRA AIARDO
​
THE capsule collection signed Alessandra Aiardo for Milano Fashion Week SS25 is dedicated to the controversial character of MATA HARI (style icon and secret agent during World War I) is part of the project “The alchemy of luxury.”
From her bewitching dance to the most controversial secrets in history, MATA is a mix of power and beauty, mysteries and sins.
Fascinating and provocative, she is an example of eccentric sophistication, overt femininity and manipulative sexuality.
A Mata Hari that simultaneously shows and conceals. In this sense, the capsule enhances transparencies and soft shapes for garments, which become a perfect canvas for gold, silver, and brass jewelry featuring performance design: buttons become pendants, brooch necklaces and embellished glasses become a functional piece of jewelry.
​
IS a Venetian designer and craftsman, the last and only master glassmaker in the field of figurative murrina in the Venetian tradition.
His training and and study path and passion for design lead him, in addition to the production of high craftsmanship of glass miniatures, to design works containing murrina such as jewelry, vases, sculptures and art installations but the irrepressible creativity makes him able to express himself in different areas and languages where especially glass forms and techniques are his constant research.
Mainly conceptual but also decorative paths draw the perfect combination of manual skill and thought, craftsmanship and art.
Jewelry for him is the work of art that most belongs to us since it is worn and experienced.
Antonio dei Rossi work as a designer and artist has always been very close to the world of fashion for which he has dedicated himself over time, earning gratifying successes and collaborations and illustrious.
​
ANTONIO DEI ROSSI
IT'S the story of a professional challenge made up of love for the sea and social commitment. The Mariella B. Green brand was born out of a turning point in the life of its founder, in response to a need for change, transformation and empowerment.
We want to represent bodies in their truth, helping them to live at their best: our brand, through a choral narrative, helps women to rediscover themselves, telling the story of revolutions big and small and speaking to women who have had the courage to change.
Mariella designed her costumes for herself. She designed them to highlight the transformations of her own body. She designed them to embellish every shape over time.
Change is present in every garment, from the raw material to the stories of those who make them entirely by hand.
The adoption of transformed materials, reinvented in their functionality and use.
Recycling, a sign of a true love for the sea, choosing fabrics made from salvaged ghost fishing nets and other discarded materials.
A concrete commitment at every stage of production, down to the smallest detail.
Mariella invests in the territory and promotes social change, helping women to rewrite their history on a daily basis, point by point. Literally.
​
MARIELLA B.GREEN
CHEMI AKUTAMI
THE irreverent designer and artist from Japan with fury, will present at MILANO FASHION WEEK his new collection of AKITSU Kimonos revisited in a contemporary key that sees itself as a mirror of the new generation.
He brings with him not only his immense art transformed into kimonos, obi like sculptures, overlapping fabrics and geometric shapes, but also a project that has been going on for a while now, a contest held in Tokyo that will see four winners, four girls representing Japan, who will walk the runway during his fashion show, with an exceptional testimonial, Mayumi, a famous Japanese fashion blogger. The artist wants to give a clear message of inclusion and non-stereotypical beauty. Women with energy, character and strong personality. In short, the women we like alwaysupportalent ,those who stand out from the crowd and shine in their own light.
​
​
Neapolitan goldsmith craftsmanship and art from the 900s in a blend of precious and natural materials, creating a unique and creative jewels.
The designer Antonella Stanzione she is presenting at Milan Fashion Week 2024 her jewels collection entitled “The Waves”. The cuts of the stones used remind the movement of the waves of the sea ,which she believe its her natural habitat.The green of the jade, the ebony white of the mother-of-pearl and the blue of the lapis lazuli are the colors of the sea in movement.The lines are simple, minimal but very explanatory. Everything is created with silver and thanks to the mastery of my goldsmiths ,who, as always, know how to transform her ideas into wonderful jewelry
​
​
MEAORNAMENTA
IS a new Italian brand specialize in luxury bags. It all began in 2017 as an idea of Alessio Paoli, he wanted to combine six basic concepts of his philosophy which is summed up in Made in Italy, Craftsmanship, Luxury,Sustainability, Art and Style to create an unique and inimitable work.
PAOLI company produces exclusively in Tuscan. It combines the skill of local mastery with a global charm.
The workings were distinguished to the finesse, the quality of the leather used, the accuracy and the passion with which artisans carry out PAOLI products.
Craftsmanship is the keystone for Italian excellence in the world.
To this day isn't enough to offer valuable materials and sophisticated design, but it's necessary to offer the customers a personalization service all over the range of products, the care of every detail, the satisfaction of their varied needs, making them special, unique and pampered.
All this represents the concept of true luxury PAOLI.
An unmistakable and unique style able to combine beauty, refinement and artistic taste in a small work of art.
The feature of PAOLI brand is a timeless art, where quality meets an unique vision of luxury. A balance between the past and the future, tradition and innovation. Hence his slogan: ”When luxury meets timeless elegance”.
PAOLI
