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FARM to FASHION
Alwaysupportalent in Nepal to support
KASA project - Climate Runway 2026
INTERNATIONAL PRESS RELEASE
FROM THE HIMALAYAS TO THE WORLD: NEPAL’S FARM TO FASHION RUNWAY PUTS CLIMATE ACTION AT THE HEART OF FASHION
21 runway participants. International fashion expertise. One powerful mission: to turn climate awareness into opportunity for Himalayan communities.
BAJURA, SUDURPASCHIM, NEPAL | 4 NOVEMBER 2026
What if the next powerful voice in climate action came not from a global fashion capital, but from a remote Himalayan village?
On 4 November 2026, Nepal-based fashion initiative KASA will bring Farm to Fashion “Climate Awareness Runway” to Bajura, in Sudurpaschim, one of Nepal’s most remote and underserved regions. Against the breathtaking Himalayan landscape, fashion will become a platform for a bigger purpose: raising climate awareness, celebrating local resources, and creating new possibilities for rural communities.
The runway will bring together 21 participants: 17 prominent Nepali personalities from film, fashion, beauty pageants, business, public life, aviation, and culinary arts, alongside four international fashion professionals representing an international dimension of the event. The international participants include Marharyta Pohosian from Ukraine, Flavia Cannata from Italy/France, and Cristina Egger from Italy.
Their participation brings international fashion experience, creative perspectives, and opportunities for cultural exchange to a project rooted in Nepal’s local resources and communities. Together, they will help amplify a message that reaches far beyond the runway: climate action must include the farmers, artisans, women, and rural communities whose livelihoods are closely connected to the natural world.
WHERE CLIMATE ACTION MEETS CREATIVITY
Featuring collections made with sheep wool, locally sourced fibres, and other sustainable materials, Farm to Fashion will explore how fashion can reconnect people with the origins of what they wear.
At a time when the environmental impact of the fashion industry is under increasing scrutiny, KASA is bringing the conversation to the source, where natural resources, traditional knowledge, and local livelihoods meet.
The vision extends beyond the runway. By strengthening connections between farmers, local wool, artisans, designers, and markets, KASA aims to help unlock the economic potential of Himalayan resources while encouraging more responsible approaches to fashion and production.
AN INTERNATIONAL COLLABORATION WITH A SHARED PURPOSE
Farm to Fashion is designed to bring Nepal’s cultural heritage and sustainable resources into conversation with international fashion expertise. The participation of international fashion professionals creates an opportunity to connect different creative perspectives, encourage cross-cultural collaboration, and introduce the potential of Himalayan craftsmanship to wider audiences.
FLAVIA CANNATA - Italy/France
Flavia Cannata is a fashion stylist, talent scout, and founder of Alwaysupportalent, a platform dedicated to discovering and supporting emerging talent in the fashion industry. With more than 30 years of professional experience across modelling, styling, and fashion journalism, she brings a perspective shaped by creativity, talent development, and international fashion initiatives trought the European Fashion Weeks .
Her participation adds an important dimension to Farm to Fashion’s ambition to connect local creativity with broader fashion networks and opportunities for emerging talent.
CRISTINA EGGER — Italy
Cristina Egger is an established fashion professional and former model whose career has included experience with renowned Italian fashion houses, including Gianni Versace and Etro. Her subsequent work has involved fashion events, luxury products, and the discovery and mentoring of emerging design talent.
Her experience offers a valuable perspective on the relationship between established fashion houses, new creative talent, and evolving approaches to fashion. Her participation in Farm to Fashion provides an opportunity to connect Nepal’s traditional craftsmanship and contemporary design ambitions with wider international fashion conversations.
MARHARYTA POHOSIAN — Ukraine
Marharyta Pohosian joins the international participation representing Ukraine. Her presence contributes to the event’s cross-cultural dimension, bringing together international participants around a shared interest in fashion, cultural exchange, and climate awareness.
Her participation forms part of KASA’s wider ambition to build connections between Nepal and international fashion communities, using the runway to communicate a message that transcends national borders.
Together, these international participants reinforce the central idea of Farm to Fashion: fashion can be more than a showcase of garments. It can become a platform for cultural diplomacy, environmental awareness, and collaboration that creates opportunities for local communities.
Flavia Cannata
Cristina Egger
A RUNWAY THAT ENVISIONS A DIFFERENT FUTURE
Sudurpaschim is a region of extraordinary natural beauty and rich cultural heritage, yet geographic isolation and limited economic opportunities challenge many of its communities.
Farm to Fashion seeks to change the way the world sees this region, not simply as remote, but as a source of knowledge, creativity, resilience, and possibility.
KASA’s longer-term vision includes developing local wool-processing opportunities, building practical skills, creating jobs, and opening new economic pathways for women and young people. By connecting local resources with contemporary design and wider markets, the initiative aims to help communities retain more value locally and build more sustainable livelihoods.
“For us, climate awareness is not just a message to display on a runway. It is a responsibility to turn awareness into action. Through Farm to Fashion, we want to connect the farmers, the fibres, the artisans, and the fashion industry and create opportunities that can empower women, generate employment, and help transform villages. We want the world to see the potential of Nepal’s Himalayas and the people who make this landscape extraordinary,” says Ramila Nemkul, Founder and Managing Director of KASA.
FROM THE FARM TO THE WORLD
Farm to Fashion is an invitation to international fashion brands, climate organizations, designers, development partners, and responsible investors to explore how sustainable fashion can contribute to community-led economic development.
By bringing together Nepali personalities, international fashion professionals, and local communities, KASA aims to establish a platform where global perspectives meet local knowledge and where traditional resources can inspire new possibilities for responsible fashion.
The ambition is to build more than a memorable event. It is to create momentum for partnerships that support local producers, strengthen women's economic participation, and connect Himalayan craftsmanship with wider opportunities.
Because the future of fashion should not only be measured by what reaches the runway, but by the lives it can help transform.
On 4 November, the Himalayas will provide the setting. Climate awareness will provide the purpose. And the communities behind the materials will be at the heart of the story.
Farm to Fashion - “From the farm to the fibre. From the fibre to fashion. From the runway to real change.”
ABOUT KASA
KASA is a Nepal-based fashion initiative founded by Ramila Nemkul, connecting contemporary design, local craftsmanship, sustainable materials, and community empowerment. Through Farm to Fashion and its broader Threads of the Himalaya Foundation, KASA aims to create opportunities for local producers and artisans while promoting climate awareness and sustainable livelihoods.
EVENT: Farm to Fashion “Climate Awareness Runway”
DATE: 4 November 2026
LOCATION: Bajura, Sudurpaschim, Nepal
RUNWAY PARTICIPANTS: 17 prominent Nepali personalities and four international participants.
MEDIA CONTACT
Ramila Nemkul
Founder and Managing Director, KASA
Email: ramila.nemkul@gmail.com
Phone/WhatsApp: +977 9823774050
Marharyta Pohosian
Ramila Nemkul