FOCUS-ON
ALWAYSUPPORTALENT
presents
ANITA ANOUSHESH it's the New Brand represented by Alwaysupportalent.
Anita and Anousheh Dashtaray
are identical twins. Both studied Graphic Design in Tehran, Iran.
Their graduating project was a study of Graphic Design in Fashion.
Their shared passion for fashion design started at an early age, resulting in their first collection in the final year of their studies in 2008.
From 2012 Anita and Anousheh have shared their time between Tehran and Los Angeles, completing courses in Fashion at Santa Monica College and FIDM.
From the start of their careers they have established a name for themselves as Fashion Designers in Tehran.
Authenticity, modernism and minimalism are the pillars of their work.
THE NEW CAPSULE COLLECTION S/S20 was presented at the Event PARISFASHION2020 during the PFW on the 3rt of March Paris
ABOUT THE BRAND
The Lion archetype in Iranian culture
The Lion has played an unmissable part in Iranian culture. The Lion is a symbol of power, strength, glory and greatness. For this reason it was used for the protection and guarding of cities, temples and altars. Sculptures of lions can be found on the grave of many brave man and women in the Bakhtiari region. The much loved Lion can be seen on stamps, coins, tiles and fabrics. Battling with wild creatures like Lions was an honor for Persions, it proved power. Victory over a Lion was considered a rebirth. In ancient Persian literature including the shah name, Herod and the brave are often referred to a Lion. The honor the bravery and strength of the Iranian lioness we have designed the LEO COLLECTION around this concept.
`
THE NEW CAPSULE COLLECTION S/S20 will be presented at the Event PARISFASHION during the PFW20 on the 3rt of March Paris
STAY TUNED
S/S2010
F/W2010
S/S2011
S/S2014
F/W2012
S/S2015
S/S2013
S/S2017
S/S2018
S/S2019
S/S2019
S/S2019